RayeCarol Cavender, Ph.D. is an Associate Professor and Director of Undergraduate Studies in the Department of Retailing and Tourism Management (RTM) at the University of Kentucky (UK). She holds a B.S. in Merchandising Management with a minor in Spanish from Virginia Tech, an M.S. in Consumer Affairs with a minor in International Studies from Auburn University, and a Ph.D. in Apparel Business from Virginia Tech. She also has extensive experience in the hotel and restaurant industries. At UK, Dr. Cavender teaches courses in merchandising, apparel, and textiles. Her major research interests include the brand management of luxury fashion goods, sustainable development in the retail sector, and pedagogical best practices for 1) fostering DEI&A, 2) education abroad and facilitating transformational travel experiences, and 3) soft skill development. Dr. Cavender also has expertise in course design and development for both the face-to-face and online environment, along with significant experience leading student-focused experiential learning (e.g., education abroad, internships, student-focused conferences). 

Scholars@UK

View Full Profile

Consumer Awareness of Fashion Greenwashing: Insights from Social Media Discussions

Li, M., Cavender, R. C. & Lee, M.-Y., Apr 2025, In: Sustainability (Switzerland). 17, 7, 2982.

Research output: Contribution to journalArticlepeer-review

The Impact of Slow Fashion Orientation (SFO) on Socially Responsible Apparel Consumption (SRC): Moderating Effects of Industry Irresponsibility and Consumer Irresponsibility

Cavender, R., Lee, M.-Y. & Wesley, S., 2021, In: International Journal of Business and Social Science. 12, 2

Research output: Contribution to journalArticlepeer-review

Global vs local: analysis of the consumer-brand relationships in India

Sengupta, A., Wesley, S., Cavender, R. C. & Lee, M. Y., Apr 21 2022, In: International Journal of Retail and Distribution Management. 50, 3, p. 361-376 16 p.

Research output: Contribution to journalArticlepeer-review

A luxury brand management framework built from historical review and case study analysis

Cavender, R. C. & Kincade, D. H., Oct 6 2015, In: International Journal of Retail and Distribution Management. 43, 10-11, p. 1083-1100 18 p.

Research output: Contribution to journalArticlepeer-review

Management of a luxury brand: Dimensions and sub-variables from a case study of LVMH

Cavender, R. C. & Kincade, D. H., May 2014, In: Journal of Fashion Marketing and Management. 18, 2, p. 231-248 18 p.

Research output: Contribution to journalArticlepeer-review

Generational perceptions of prosperity on the niche tourism island destination of ikaria, Greece

Swanson, J. R. & Cavender, R. C., 2019, In: International Journal of Tourism Anthropology. 7, 1, p. 40-59 20 p.

Research output: Contribution to journalArticlepeer-review

Transformative travel: Transformative learning through education abroad in a niche tourism destination

Cavender, R. C., Swanson, J. R. & Wright, K., Nov 2020, In: Journal of Hospitality, Leisure, Sport and Tourism Education. 27, 100245.

Research output: Contribution to journalArticlepeer-review

Education

  • Virginia Tech, Ph.D., 2012
  • Auburn University, M.S., 2007
  • Virginia Tech, B.S., 2005

Associated Departments

Retailing and Tourism Management