Currently, Dr. Jackson research focuses on women of color and the barriers they must overcome in academic leadership roles as well as soft skill development for student competitiveness in entry level positions in human sciences.

As an instructor, Dr. Jackson seeks to nurture transformative education for the leaders of tomorrow by providing support for experiential learning and study abroad. This includes spear-heading a collaborative effort by faculty to develop a successful online master’s degree in retailing and tourism management.

Scholars@UK

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African American Women’s Pathway to Leadership Success: Resilience to Challenges Built on Mentoring and Spirituality

Jackson, V. P. & Arline, J. R. M., Jan 1 2021, African Americans in the Human Sciences: Challenges and Opportunities. p. 17-34 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Preface

Jackson, V. P., Holland, J. M. & Arline, J. R. M., Jan 1 2021, African Americans in the Human Sciences: Challenges and Opportunities. p. ix-x

Research output: Chapter in Book/Report/Conference proceedingForeword/postscript

Getting and Staying in the Mainstream: African American Women’s Contribution to the Human Sciences

Jackson, V. P. & Arline, J. R. M., Jan 1 2021, African Americans in the Human Sciences: Challenges and Opportunities. p. 67-84 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

African Americans in the Human Sciences: Challenges and Opportunities

Jackson, V. P., Holland, J. M. & Arline, J. R. M., Jan 1 2021, 306 p.

Research output: Book/ReportBookpeer-review

A qualitative examination of decoupling, recoupling and organizational survival of rural retailers

Jackson, V. P. & Stoel, L., Sep 2011, In: Qualitative Market Research. 14, 4, p. 410-428 19 p.

Research output: Contribution to journalArticlepeer-review

The effect of consumer demographic characteristics on the perception of fashion web site attributes in Korea

Kwon, H. J., Joshi, P. & Jackson, V. P., 2007, In: Journal of Fashion Marketing and Management. 11, 4, p. 529-538 10 p.

Research output: Contribution to journalArticlepeer-review

Female consumers' intention to be involved in fair-trade product consumption in the U.S. The role of previous experience, product features, and perceived benefits

Lee, M. Y., Jackson, V., Miller-Spillman, K. A. & Ferrell, E., Mar 1 2015, In: Journal of Retailing and Consumer Services. 23, p. 91-98 8 p.

Research output: Contribution to journalArticlepeer-review

Getting and staying in the mainstream: African american women's contributions to the human sciences

Jackson, V. P. & Miller, J. R., Sep 2014, In: Family and Consumer Sciences Research Journal. 43, 1, p. 78-91 14 p.

Research output: Contribution to journalArticlepeer-review

Mall attributes and shopping value: Differences by gender and generational cohort

Jackson, V., Stoel, L. & Brantley, A., Jan 2011, In: Journal of Retailing and Consumer Services. 18, 1, p. 1-9 9 p.

Research output: Contribution to journalArticlepeer-review

Consumer willingness to purchase organic products: Application of the theory of planned behavior

Maloney, J., Lee, M. Y., Jackson, V. & Miller-Spillman, K. A., Jan 1 2014, In: Journal of Global Fashion Marketing. 5, 4, p. 308-321 14 p.

Research output: Contribution to journalArticlepeer-review

Race and racism: The black male experience in sports

Johnson, W. & Jackson, V. P., Jan 1 2016, Critical Race Theory: Black Athletic Sporting Experiences in the United States. p. 153-170 18 p.

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

The perceived importance of core soft skills between retailing and tourism management students, faculty and businesses

Wesley, S. C., Jackson, V. P. & Lee, M., 2017, In: Employee Relations. 39, 1, p. 79-99 21 p.

Research output: Contribution to journalArticlepeer-review

The influence of gender and culture on generation y consumer decision making styles

Solka, A., Jackson, V. P. & Lee, M. Y., Sep 2011, In: International Review of Retail, Distribution and Consumer Research. 21, 4, p. 391-409 19 p.

Research output: Contribution to journalArticlepeer-review

UK ASCEND (Achieving Success in Community-Engaged research to elimiNate Disparities): ID CORE

Pearson, K. (PI), Cassis, L. (CoI), Evans, N. (CoI), Hahn, E. (CoI), Hull, P. (CoI), Jackson, V. (CoI), Kern, P. (CoI), Moore, J. (CoI), Mudd, G. (CoI), Oser, C. (CoI), Staton, C. (CoI), Stevens-Watkins, D. (CoI), Surratt, H. (CoI), Talbert, T. (CoI), Tannock, L. (CoI), Thompson, J. (CoI), Williams, L. (CoI), Conwell, D. (CoPI), Schoenberg, N. (CoPI) & Lauckner, C. (Former CoI)

National Institute on Minority Health and Health Disparities

7/13/241/31/29

Project: Research project

UK ASCEND (Achieving Success in Community-Engaged research to elimiNate Disparities): ID CORE

Pearson, K. (PI), Cassis, L. (CoI), Evans, N. (CoI), Hahn, E. (CoI), Hull, P. (CoI), Jackson, V. (CoI), Kern, P. (CoI), Lauckner, C. (CoI), Moore, J. (CoI), Mudd, G. (CoI), Oser, C. (CoI), Staton, C. (CoI), Stevens-Watkins, D. (CoI), Surratt, H. (CoI), Talbert, T. (CoI), Tannock, L. (CoI), Thompson, J. (CoI), Williams, L. (CoI), Conwell, D. (CoPI) & Schoenberg, N. (CoPI)

National Institute on Minority Health and Health Disparities

7/13/241/31/25

Project: Research project

UK ASCEND (Achieving Success in Community-Engaged research to elimiNate Disparities): CED CORE

Williams, L. (PI), Cassis, L. (CoI), Evans, N. (CoI), Hahn, E. (CoI), Hull, P. (CoI), Jackson, V. (CoI), Kern, P. (CoI), Moore, J. (CoI), Mudd, G. (CoI), Oser, C. (CoI), Pearson, K. (CoI), Staton, C. (CoI), Stevens-Watkins, D. (CoI), Surratt, H. (CoI), Talbert, T. (CoI), Tannock, L. (CoI), Thompson, J. (CoI), Conwell, D. (CoPI), Schoenberg, N. (CoPI) & Lauckner, C. (Former CoI)

National Institute on Minority Health and Health Disparities

7/13/241/31/29

Project: Research project

UK ASCEND (Achieving Success in Community-Engaged research to elimiNate Disparities): ADMIN CORE

Schoenberg, N. (PI), Cassis, L. (CoI), Evans, N. (CoI), Hahn, E. (CoI), Hull, P. (CoI), Jackson, V. (CoI), Kern, P. (CoI), Moore, J. (CoI), Mudd, G. (CoI), Oser, C. (CoI), Pearson, K. (CoI), Staton, C. (CoI), Stevens-Watkins, D. (CoI), Talbert, T. (CoI), Tannock, L. (CoI), Thompson, J. (CoI), Williams, L. (CoI), Xiang, L. (CoI), Conwell, D. (CoPI), Lauckner, C. (Former CoI) & Surratt, H. (Former CoI)

National Institute on Minority Health and Health Disparities

7/13/241/31/29

Project: Research project

Education

  • Ph.D., Human Environment and Design, Michigan State University, 1998
  • M.S., Human Environment and Design, Michigan State University, 1993
  • B.S., Clothing and Textiles, Southern University, 1977

Associated Departments

Martin-Gatton College of Agriculture, Food and Environment

Retailing and Tourism Management