Professional Biography
Dr. Li is an Assistant Professor, joining the department of Retailing and Tourism Management in August, 2022. She has a PhD in Textile and Apparel Management and a M.S in Statistics from the University of Missouri.
Her research interests encompass fashion informatics and big data analytics in the global textile and apparel supply chain, including omnichannel retailing study, inclusive fashion and fashion sustainability, through the innovative computational approaches and other qualitative / quantitative methods. Dr. Li has published her research in many top peer-reviewed journals and proceedings, including Clothing and Textiles Research Journal, Sustainability, etc. She is also an active member of professional conferences, such as International Textile and Apparel Association (ITAA).
Research
- Omnichannel retailing strategy
- Sustainable fashion
- Digital innovations in fashion retailing
Certifications
- Online Teaching Certification, University of Missouri
- Intro to Cloud Computing with R in Google Cloud and Amazon Web Service short course, University of Missouri
- An Introduction to Interactive Programming in Python, Coursera Verified Certificates
- The Power of Microeconomics: Economic Principles in the Real World, Coursera Verified Certificates
- Finance for Non-Financial Professionals, Coursera Verified Certificates
Scholars@UK
Understanding fashion omnichannel experience through mobile application customer reviews
Li, M. & Zhao, L., 2025, In: Journal of Global Fashion Marketing. 16, 1, p. 90-108 19 p.Research output: Contribution to journal › Article › peer-review
Consumer Awareness of Fashion Greenwashing: Insights from Social Media Discussions
Li, M., Cavender, R. C. & Lee, M. Y., Apr 2025, In: Sustainability (Switzerland). 17, 7, 2982.Research output: Contribution to journal › Article › peer-review
It is about inclusion! Mining online reviews to understand the needs of adaptive clothing customers
Li, M., Zhao, L. & Srinivas, S., May 2023, In: International Journal of Consumer Studies. 47, 3, p. 1157-1172 16 p.Research output: Contribution to journal › Article › peer-review
Neo-Fashion: A Data-Driven Fashion Trend Forecasting System Using Catwalk Analysis
Zhao, L., Li, M. & Sun, P., Jan 2024, In: Clothing and Textiles Research Journal. 42, 1, p. 19-34 16 p.Research output: Contribution to journal › Article › peer-review
Exploring Global Fashion Sustainability Practices through Dictionary-Based Text Mining
Li, M. & Zhao, L., Jul 2023, In: Clothing and Textiles Research Journal. 41, 3, p. 175-190 16 p.Research output: Contribution to journal › Article › peer-review
The Use of Social Media to Promote Sustainable Fashion and Benefit Communications: A Data‐Mining Approach
Zhao, L., Lee, S. H., Li, M. & Sun, P., Feb 1 2022, In: Sustainability (Switzerland). 14, 3, 1178.Research output: Contribution to journal › Article › peer-review
Understanding consumers’ online fashion renting experiences: A text-mining approach
Lang, C., Li, M. & Zhao, L., Jan 2020, In: Sustainable Production and Consumption. 21, p. 132-144 13 p.Research output: Contribution to journal › Article › peer-review
Promoting Sustainable Cotton Using Social Media Analytics Through Project-Based Learning
Li, M. (PI) & Cavender, R. (CoI)
1/1/25 → 12/31/25
Project: Research project
Education
- Ph.D., Human Environmental Sciences, Emphasis in Textile and Apparel Management, University of Missouri-Columbia
- M.A., Statistics , Applied-Track, University of Missouri-Columbia
- M.S., Chemical Engineering, University of Missouri-Columbia
- B.Eng., Bioengineering, Zhejiang University, Hangzhou, China
Associated Departments