Scholars@UK
Immersive Virtual Reality Dietitian Improves Portion Control Self-Efficacy and Portion Size Estimation Accuracy
Braga, B. C., Long, J., Maksi, S., Sajjadi, P. K., Klippel, A. & Masterson, T. D., May 2025, In: Journal of Nutrition Education and Behavior. 57, 5, p. 395-406 12 p.Research output: Contribution to journal › Article › peer-review
Prevalence and comparisons of alcohol, candy, energy drink, snack, soda, and restaurant brand and product marketing on Twitch, Facebook Gaming and YouTube Gaming
Edwards, C. G., Pollack, C. C., Pritschet, S. J., Haushalter, K., Long, J. W. & Masterson, T. D., Jan 25 2022, In: Public Health Nutrition. 25, 1, p. 1-12 12 p.Research output: Contribution to journal › Article › peer-review
Portion size affects food selection in an immersive virtual reality buffet and is related to measured intake in laboratory meals varying in portion size
Long, J. W., Pritschet, S. J., Keller, K. L., Cheah, C. S. L., Boot, L., Klippel, A., Brick, T. R., Edwards, C. G., Rolls, B. J. & Masterson, T. D., Dec 1 2023, In: Appetite. 191, 107052.Research output: Contribution to journal › Article › peer-review
Variety-seeking behavioral markers in an immersive virtual reality food buffet are associated with greater food and energy intake in laboratory meals
Long, J. W., Cunningham, P. M., Maksi, S. J., Keller, K. L., Cheah, C. S. L., Boot, L., Klippel, A., Brick, T. R., Edwards, C. G., Kort, J., Grabusky, P., Rolls, B. J. & Masterson, T. D., Jun 1 2025, In: Appetite. 210, 107988.Research output: Contribution to journal › Article › peer-review
The food and beverage cues in digital marketing model: special considerations of social media, gaming, and livestreaming environments for food marketing and eating behavior research
Maksi, S. J., Keller, K. L., Dardis, F., Vecchi, M., Freeman, J., Evans, R. K., Boyland, E. & Masterson, T. D., 2023, In: Frontiers in Nutrition. 10, 1325265.Research output: Contribution to journal › Article › peer-review
User engagement with a popular food brand before, during and after a multi-day interactive marketing campaign on a popular live streaming platform
Haushalter, K., Pritschet, S. J., Long, J. W., Edwards, C. G., Boyland, E. J., Evans, R. K. & Masterson, T. D., Apr 16 2023, In: Public Health Nutrition. 26, 4, p. 716-724 9 p.Research output: Contribution to journal › Article › peer-review
UL1 Pilot Award - Development of a Virtual Nutrition Lab and Educational Experience: Piloting Immersive Virtual Reality (iVR) with Adolescent’s Living in Rural Communities
Maksi, S. (PI) & Luecking, C. (CoI)
National Center for Advancing Translational Sciences
8/15/16 → 6/30/26
Project: Research project
Investigating the Role of Potatoes in Boosting Vegetable Enjoyment and Consumption Among Adolescents and Emerging Adults
Maksi, S. (PI) & Stephenson, T. (CoI)
Alliance for Potato Research and Education (APRE)
7/1/25 → 7/30/27
Project: Research project
Associated Departments